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Product
#1
A product is anything that can be offered to a market for attention , acquisition , use or consumption that might satisfy a want or need.

Product component

1. The core features
2. The associated Features
3. The brand name and logo
4. the package and lebel

Product Levels

five level of the products

1. core benefit (soap implies "cleanliness ")
2. basic product ( a business center includes a cabin. a table and chairs etc. )
3. expected product ( bank customers expect correct accounting of their transactions )
4. augmented product ( an airlines offers , banking facility , demat accounts etc. )
5. potential product ( possible future augmentations , like electronic cheques )

Product category

1. non durable goods ( tangible goods like shamppo , hair oil )
2. durable goods ( tangible goods which are have longer use- cocking range , computer
3. services ( massage , courier , bank loans )
4. consumers goods and industrial goods

Product life cycle

1. introduction
2. growth
3. maturity
4. decline
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