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Data Mining
Data Mining is a technique to reveal the strategic information hidden in the data warehouse. it is the process of automatically finding patterns and relations in large database . the patterns and relations can be

1. organised into a concise model 2. used to refine a previously existing model
3. provide summaries of large quantities of data

it helps in exposing the patterns that are critical to business and provide an advantage through insight and knowledge of :

1. sound predictions of customer behavior 2. highly targeted market focus
3. maximised operation effectiveness 4. optimal return on investment

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