01-25-2015, 11:25 PM
Marketing Strategies which are based on the product element are called product strategies . product strategies are of two type.
1. Strategies based on 'product mix'
2. Strategies based on 'product life cycle'
Product Modification
modification done through improvement in : Quality and performance and features or style of the product
1. Quality improvement : this is done with the objective of improving the functional performance (durability , reliability , speed ) of the product .
2. Feature improvement : this implies addition of new features for expanding the product's versatility , safety or convenience.
3. Style improvement : this is aimed at increasing the aesthetic appeal of the product.
1. Strategies based on 'product mix'
2. Strategies based on 'product life cycle'
Product Modification
modification done through improvement in : Quality and performance and features or style of the product
1. Quality improvement : this is done with the objective of improving the functional performance (durability , reliability , speed ) of the product .
2. Feature improvement : this implies addition of new features for expanding the product's versatility , safety or convenience.
3. Style improvement : this is aimed at increasing the aesthetic appeal of the product.