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Product Strategies
#1
Marketing Strategies which are based on the product element are called product strategies . product strategies are of two type.

1. Strategies based on 'product mix'
2. Strategies based on 'product life cycle'


Product Modification

modification done through improvement in : Quality and performance and features or style of the product

1. Quality improvement : this is done with the objective of improving the functional performance (durability , reliability , speed ) of the product .
2. Feature improvement : this implies addition of new features for expanding the product's versatility , safety or convenience.
3. Style improvement : this is aimed at increasing the aesthetic appeal of the product.
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